Press release: ERBSLÖH’S NEW WEB SHOP ON BOARD WITH CRAFT BEER TREND
The current hot topic on the beer market is the fashion for craft beers. It’s on the lips of everyone associated with beer, whether brewer, consumer, retailer or beverage technologist - this new market segment trend is the subject of lengthy discussion by every specialist. It goes without saying that Erbslöh Geisenheim AG is on board with the craft beer trend. Erbslöh is supporting the brewing industry with its new portfolio of innovative products and solutions ranging from a series of new Erbslöh enzymes under the “CraftZYM” label, via new clarification and stabilisation products, such as CraftSol, to five new yeasts (known as BrewMaster) and yeast nutrients. The result is a comprehensive assortment from the market-leading Geisenheim beverage technology company.
Erbslöh Geisenheim AG has further responded to the beer market’s trend towards creativity with its SPECIALITIES range, which in particular meets the requirements of international technologies. The range includes new products for beer foam quality stabilisation, together with innovative beverage treatment products aimed at improving flavour and odour, flavour stability and beverage decolourisation.
The company is also innovating in areas other than new product development. Erbslöh has also taken a closer look at craft beer product marketing and distribution and embarked on a new course.
With effect from 20th of July 2016 it will be possible to obtain all craft beer products from Erbslöh’s new web shop, www.erbsloeh-craft-brewing.com.Print